Full brand re-design for Crest Pro-Health, which has become a multi-billion dollar line without benefiting from a coherent architecture or strategy as it has grown.
This concept heroes the caduceus, Crest's winged credential mark, so it can become as iconic as Nike's swoosh. Brand architecture is strengthened through the flexing of brand colors, forms, and finishes between the three proposed pillars.
Concept & Design, Landor Associates
for Proctor & Gamble
PetSmart was looking to expand their proprietary pet food portfolio with something they hadn't seen offered yet—a value oriented natural pet food.
Drawing on the emotional relationship between pets and their owners, Good Natured takes a decidedly bright and sunny approach to healthy nutrition, by making natural pet food honest and approachable with bright colors and textures found in nature.
The visuals are driven by the moments when we connect most with our pets. When they excitedly greet us at the door, when they eagerly await their food, and when we're hanging out them in everyday moments.
Lead Design, SpiceFire Group
Concepts for launch campaign announcing the inclusion of the blue Sour Patch Kid in the main pack. Campaign was to be lead by packaging on shelf, with additional apps to help spread the word.
Lead Design & Art Direction, Landor Associates
for Mondelēz International.
Comic book page illustrated by Keith Neltner with Jason's writing.
What started as a desire to see more culture and lifestyle focused content in cycling magazines (and less race summaries and gadget reviews) has become a personal mission to stir passion in the hearts of cyclists and motor-sport enthusiasts around the world.
The initial concept of a culture magazine exploring the reasons and passions that drive the common enthusiast now includes posters celebrating the great races in pro cycling and Formula 1 racing with plans to begin offering apparel soon.
If you're a fan, pick something up from my Esty shop, Hors Catégorie.
Ashworth suffered from a familiar problem—aging and relevance. The brand was once seen as a pinnacle of fashion on the golf course and wanted to re-tailor the fashionable gentlemen of yesterday for the hipper and fitter players of today.
The old golfman was headed the wrong direction, both literally and figuratively. He looked slow and old, like he just had a good walk spoiled.
Instead of straining under the weight of his clubs, he should be marching proudly and politely to his tap-in for victory in the member-guest tourney. The logotype too should look fit and effortless, with just the right touch of class to pay homage to the centuries of men before him who have won and failed by the swing of the club or the grace of a good bounce.
Design, Landor Associates
It is manscaping, you're going to want the right tool for the job. And while one want might to take this sort of thing seriously mid-shave, who could pass up having a little fun with the low-hanging fruit of phallic symbols.
Lead Design, Landor Associates
for Proctor & Gamble
Posters for a design lecture by Karen Cheng, type designer, put on by the University of Cincinnati's AIGA student group.
Celebrations for two of America's greatest cities.
19 different countries each with an iconic track or setting. And now, a poster to represent each. You can buy them in my Esty shop, Hors Catégorie
Architectural photo-essay done with a large format camera.
"Space, light, and order. Those are things men need just as much as they need bread and a place to sleep."
"Architecture is the will of an epoch translated into space."
[Ludwig Mies van der Rohe]
"We have actually to change the relationship of the body to architecture. The body has to send messages to the brain saying, 'wait a minute, something that I need to adjust to, something that I need to understand, is happening to me."
"God is the great mysterious motivator of what we call nature, and it has often been said by philosophers that nature is the will of god. I prefer to say that nature is the only body of god that we shall ever see."
[Frank Lloyd Wright]
"I turn to light, giver of all presences. By will. By law. You can say the light, giver of all presences, is the maker of all material, and the material was made to cast a shadow, and the shadow belongs to the light."