Amplifying skincare with beauty devices capable of providing professional level results at home.
The Challenge
A major beauty care company wanted to find a way to use devices to amplify the benefit of their active ingredients to create a transformative wow. They needed to identify opportunities areas and then develop consumer validated concepts that combine a device and skin care products that can democratize professional treatments for in-home use. amplifies the.
The Approach
I directed a team of scientists and industrial designers for an eight-week exploration involving landscaping existing solutions, define opportunity and thematic areas, workshops to brainstorm concepts, and then create and test concepts with consumers and subject matter experts.
The Outcome
The team generated a long-list of 15 concepts, which were narrowed to three that were prioritized and recommended for further development based on criteria assessing the market, potential development time, and transformative benefits delivered to consumers.
Ideation, Consumer Research, Innovation & Product Strategy, PA Consulting for a global consumer goods company