Corsa Lusso had a great name, Italian for “racing luxury,” and great idea—blending their passion for exceptional cars with their passion for exquisite coffee. They just needed a brand and a little help bringing their story to life.
Corsa Lusso needed to present itself as a premium luxury brand, but still have the license and flexibility to have a little fun. The strategy became to have luxury inspired style, but a more casual tone of voice and expression on social media and on apparel. Blending the casual attitude of car lovers hanging out and talking shop with the premium expectations of fine coffee and exotic cars.
The result was a brand representing the luxury every car guy could aspire to have in his life, positioned to have a sense of inclusion that so everyone feels welcome to join the next road trip or cars and coffee meet-up.
Corsa Lusso was launched to great fanfare, partnering with several renowned cars & coffee clubs and paving the way for other car inspired coffee brands, and being recognized in European Car Magazine and Super Street Magazine
Brand Creation and Strategy
for Corsa Lusso Coffee, LLC