Create a unique coffee brand for car enthusiasts that blends a sense luxury and adventure with an Italian passion for finely roasted coffee.
Lots of conversations were had about mutual passion for cars and adventures touring the open road. The client shared their inspiration for starting the company, their vision for the future, and even a few sketches to help visualize their thoughts.
I shared some sketches and put together inspiration boards to help carve out visual territories. Together we aimed for concepts heavily inspired by the shapes, lines, and attitude of European luxury sports cars. The client was particularly excited by the shield shape badges on Ferraris, Lamborghinis, and Porches.
Lots of concepts were shared, making the process highly collaborative. This made it easy to select and finalize one concept with minimal alterations along the way.
The end result was a logotype inspired by the script letters of european sports cars paired with a "CL" badge that can become the beacon on social media and other applications.
On pack, this shield was centered on-top of a strong diagonal line to suggest performance and split the pack into two large color fields—Italian racing red becoming the dominant brand color up top and a two-tone pattern sitting at the bottom to communicate roast variants. Each roast will feature a different pattern, inspired by fashion and the rich interiors of luxury cars.
The tension between a geometric sans serif and a flourishing script gives the brand a modern flare appropriate for a luxury coffee brand
Brand Creation and Design Direction
for Corsa Lusso Coffee, LLC